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OVER 30 Years of Building Experience

In Each Home Renovation Project

Our Motto is ‘BUILD IT RIGHT THE FIRST TIME’!

– PETER RUSSELL (FOUNDING PARTNER)

OUR ROOTS

 

PETER RUSSELL – Founding Partner & Director, Field Operations

Peter was born in Saskatoon to British immigrants. His family later moved to a small farm in the Strathcona County area in 1972, where he has lived, worked, and played since. He and his family currently reside in Sherwood Park.

Peter first worked as a hired hand for local Alberta farmers and ranchers as a young man, where he began to learn the basic principles of construction. He later joined the Canadian Forces as a Combat Engineer at the age of 17, where he learned all manners of construction techniques and heavy equipment operation.

He remained in the reserves until 1996, but decided to enroll in the Architectural Technology program at NAIT in 1985, graduating with his diploma in 1986. From there he joined Reid Built Homes as a senior designer & architectural technologist, managing the drafting department as well as maintaining responsibility for all development & building permit applications. He went on to build single-family homes on his own for a number of years, but later joined several other companies, including Sterling Homes and Daytona Properties, in various capacities. With each subsequent role, his experience broadened and his scope of responsibility increased.

Spending over 30 years in the construction industry, Peter has accumulated a very diverse skillset, having worked as a home designer, estimator, private home builder, sales & marketing manager, construction coordinator, site supervisor, and project manager. He also directly managed the construction of single-family, multi-family, commercial, and land development projects before once again breaking off on his own to invest in his own real estate projects. To accommodate the growing amount of requests and referrals from other interested real estate investors and homeowners, he founded Four Elements Construction Inc. in 2010.

Peter currently leads all aspects of field operations for Four Elements, and is jointly responsible for sales, marketing, growth, and overall strategy of the company.

 

JOSEPH ALVES – Partner & Director, Business Operations

Joseph was born in Lisbon, Portugal, emigrating with his family as a young boy to Saskatoon, afterwards moving to Sherwood Park, and then to Edmonton where he spent most of his later youth and early adulthood. He and his family have resided in St. Albert since 2001.

As  his father was a home builder and general contractor, Joseph became very familiar with the ‘smell of sawdust’ and all other aspects of construction, having worked with his father on weekends and summers growing up, as well as when he took a few years off from attending university. He is very familiar with the entire construction process from start to finish, having spent time working in each area over many years with his father’s company and on his own. Along with his entrepreneurial family, he has always been involved with and passionate about real estate investment & development.

Joseph graduated from the University of Alberta with both Bachelor of Science and Bachelor of Commerce degrees, later completing his Master in Business Administration with Dalhousie University in Halifax. He also holds his F.I.C.B. and CFP designations. He spent over 25 years working in financial services with the last 12 in executive positions, leading large business units for two of the largest national financial services organizations in Canada. With an opportunity in 2017 to transition fully back (in semi-retirement) into real estate investment and development, Joseph later became involved as a full partner with Four Elements in early 2018.

Joseph currently leads all aspects of business operations, while also being jointly responsible for sales, marketing, growth, and overall strategy of the company.

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